Central Park Bike CabServices
Logo Design • Brand Identity • Website Design • Print Materials
Tools Used
Illustrator • Photoshop • Adobe XD • Wordpress
About
Central Park Bike Cab offers one of New York City's top-rated pedicab tours, providing a unique and eco-friendly way to explore the city's largest urban park. Central Park is rich with attractions, but navigating its vastness by foot can be overwhelming.
Central Park Bike Cab is committed to offering a comfortable and conscious alternative to outdated sightseeing options like horse-drawn carriages. Its mission is to provide a memorable, cruelty-free experience that allows visitors to explore New York City while promoting the well-being of animals and supporting sustainable tourism.
Objective
The goal with this project was to create a modern and efficient brand and website for Central Park Bike Cab. The pedicab industry is filled with low technology companies, so the idea here was to make Central Park Bike Cab stand out amongst its competitors with an efficient ticketing system and user friendly website.
An additional focus was put on telling the story of how pedicab rides are a cruelty-free way to view Central Park and parts of New York City, in contrast to horse carriage rides which taken place in such a large city are abusive and outdated.
