OsteoStrong LAServices
Website Refresh
Tools Used
Illustrator • Photoshop • Adobe XD • Wordpress
About
OsteoStrong is a revolutionary and clinically proven system that increases bone density, reduces joint and back pain, and builds strength in just 15 minutes per week. OsteoStrong sessions utilize a series of devices that allow axial compression of bone to emulate the effect of impact, which is called Osteogenic Loading. Because of the optimized positioning of the human body, loading forces go through the human bone that are far higher than those seen in daily activity or weight training. Heavy loading is already understood and recommended by all international bodies of medical education, but at OsteoStrong, they make it safer.
Objective
OsteoStrong is a bone density exercise franchise. The franchise provides each franchise location with a set of brand guidelines and or the option to utilize their franchise website. Many locations have opted to build their own websites because the main franchise’s website feels chaotic and unintuitive.
The objective with the OsteoStrong LA site refresh was to streamline the site’s information hierarchy and update the aesthetic of the site while remaining within the brand guidelines. With a smaller budget we opted to focus the refresh solely on redesigning the home page and producing enough content blocks with different layout options to be replicated and used on the interior pages.
