deltagServices
Brand Development • Website Design • Targeted Landing Pages • Print Catalog • Infographics
Tools Used
Illustrator • Photoshop • Adobe XD • Shopify • Wordpress
About
deltaG® is the world’s only exogenous ketone that allows users to access deep levels of ketosis safely and effectively. deltaG® was developed over many years in a collaboration between the University of Oxford and the National Institutes of Health with funding from DARPA’s “Metabolic Dominance” program. The aim of this program was to discover a novel, energetically efficient food that would allow soldiers to maintain their physical and mental performance over five days on a battlefield. Unique in its potency, deltaG® maximizes ketone levels in the blood, providing a powerful energy source to augment other dietary fuels.
The Oxford Ketone Ester, deltaG®, has been used by high-performing individuals, athletes and the military to achieve new milestones in human performance. deltaG®'s groundbreaking technology allows athletes to enter a previously unattainable metabolic state. The current clinical data suggest most recovery and performance enhancing benefits for exogenous ketones occur between 2.0mM to 3.5mM blood BHB levels. deltaG® is the only patented ketone to deliver these levels of Performance Ketosis™. This new state enables the utilization of ketones without necessitating the depletion of glycogen stores. The body will fully optimize fuel sources to dramatically improve recovery, endurance, and resilience.
Objective
The deltaG team had a groundbreaking product and story but the website lacked an intuitive user experience and the content needed for the customer to fully understand the potential of their performance product. They had a logo and brand identity created by an agency, but the identity had never been fully realized into their marketing materials.
Working closely with the team we completed an entire redesign of the website, bringing the story and brand to life. We focused on the use case of the products and customer journey of choosing the best ketone product for each unique situation. An important part of the visual brand development was choosing a photographic style and developing an iconography and infographic set unique to them. We also created custom landing pages targeted for deltaG’s specific audiences, helping their marketing agency to increase the conversions of their advertising campaigns.
After the website launched we produced a 24 page print catalog that shipped to purchasing deltaG customers. This catalog showcased their four products, but also acted as an educational guide featuring case studies, ways to use the products, athlete protocols, and the general science behind ketones.
