Nature's nightServices
Logo Design • Brand Identity • Website Design • Amazon A+ Content
Tools Used
Illustrator • Photoshop • Adobe XD • Shopify • InDesign
About
Nature’s Night was developed after searching for the perfect supplement that would ensure a restful, deep sleep. Their team couldn’t find a product on the market that was both effective and used clean ingredients, so they decided to create one theirselves.
This began their three year journey of extensive research and testing. They brought together a dream team of industry professionals, research scientists, doctors, and health-conscious consumers to help them throughout the ideation process. Nature’s Night wanted to include innovation and transparency in every step of their process, so they decided to formulate and manufacture their products in-house. Nature’s Night spent years studying sleep and dreamed up a range of supplements that would make restless nights a problem of the past.
Objective
The Nature’s Night team had a solid product line that was doing decent sales, but when looking at their digital presence, mainly their website, it was hard to understand the use cases for each product and how to go about selecting them.
After the initial rebranding process, Nature’s Night emerged with a new logo and brand identity that is more targeted to their customer base. The redesign of their website, then brought their story and brand to life. We streamlined the customer journey and better showcased the individual differences of each product.
After the new Nature’s Night website launched we produced Amazon A+ content graphics that helped their new brand identity translate to their Amazon customers and also educate them on the company’s unique selling points.
