Elder Care allianceServices
Logo Design • Brand Identity • Website Design • Business Portfolio Materials • Targeted Landing Pages • Print Materials • Truck Wrap
Tools Used
Illustrator • Photoshop • Adobe XD • Wordpress • Mailchimp
About
Located in the Bay Area and Ventura County, Elder Care Alliance has served seniors and their families in California for more than 25 years. Their history can be traced back to the 1907 opening of Mercy Retirement and Care Center in Oakland, founded by the Sisters of Mercy.
Being one of California’s premier senior living providers and non-profit organizations, Elder Care Alliance’s mission of providing care rooted in holistic wellness for older adults and those who care for them informs the work they do every day. Their five communities in Northern and Southern California offer independent living, comprehensive assisted living, and specialized Alzheimer’s and dementia care residence options and services.
Objective
Uniting a fragmented group of individual communities into a cohesive brand with a clear goal was the objective and the main challenge for this project. Their five communities had been working in silos and the brand had become watered down with increasingly inconsistent applications.
Collaborating with the Spring Digital team, we redesigned their logo and developed a refreshed brand identity for Elder Care Alliance, complete with a new color palette, font sets, iconography and guidelines for their proper use. By creating these key elements and defining the brand messages and unique positions, we were able to establish a foundation for their new website and for all of Elder Care Alliance’s marketing, sales, and corporate materials.
Our process successfully brought together the parent brand and the five individual communities, integrating them as distinct entities under a single, cohesive umbrella.
