NYCLASSServices
Logo Refresh • Website Design • Email Template
Tools Used
Illustrator • Photoshop • Adobe XD • Shopify • Kylavio
About
NYCLASS (New Yorkers for Clean, Livable, and Safe Streets) is a 501c(4) non-profit animal rights organization founded in 2008 with the core mission of saving NYC carriage horses, enacting animal rights legislation into law, and electing pro-animal candidates to office.
NYCLASS is committed to changing the world for animals and seeks to create a truly humane society for all by passing New York City and State legislation, embracing grassroots efforts and on the street activism to educate and activate the public.
Objective
NYCLASS’s online presence and customer experience lacked intuitiveness and the technology necessary to efficiently collect donations. Their website was stuck in an old content management system with limitations that made it hard for the non-profit and the donor to find the information they needed. With a significant price increase of their old content management system on the horizon, they needed to get off the platform as soon as possible, putting a tight deadline of a few weeks on the logo refresh, redesign and build out of their new website. With copywriting, design, and development teams all working together, NYCLASS launched on time with a new site that was sleeker and more true to furthering their mission.
This project was dear to my heart and I felt lucky to have the opportunity to design for NYCLASS. May Ryder’s Law pass in 2024.
